The regular NFL season may have come to a close, but football continues to trend partly due to Taylor Swift and Travis Kelce's romance.
Swift made another appearance to support her beau at the icy playoff match between the Kansas City Chiefs and the Miami Dolphins on Saturday. The Chiefs will advance to the next playoff round after blowing out the Dolphins 26-7. Custom down coat
The singer braved the bitter cold in a custom-made puffer jacket, along with thousands of fans who gathered at Arrowhead Stadium to watch the game. Like many of Swift's recent fashion choices, fans online pointed out that Swift's jacket featured her beau's jersey number and last name.
Designer Kristin Juszczyk made the puffer and a second custom jacket worn by Swift's new bestie Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes.
Juszczyk did not respond to Business Insider's request for comment made outside regular working hours.
Juszczyk documented her process and shared videos on her Instagram and TikTok page. The designer also frequently posts her creations online, along with photos of her husband, NFL Pro Bowler and San Francisco 49er fullback, Kyle Juszczyk.
A post shared by Kristin Juszczyk (@kristinjuszczyk)
"An honor of a lifetime!!!!! Thank you @taylorswift & @brittanylynne," she captioned her Instagram post, which has over 176,000 likes and over 6,3000 comments. On TikTok, the video has over 1 million views. Juszczyk also added a video of Swift wearing the coat while walking into the stadium.
In a second TikTok, Juszczyk shares a more in-depth view of the process, featuring a voice-over. She said she added enough padding in the coats for warmth to make sure the "girlies" weren't cold during the game. "I absolutely loved how they turned out," Juszczyk said.
One of Swift's previous game fits went viral on social media. Swift made waves on December 10 when she sported a custom vintage Chiefs sweatshirt to a game at Arrowhead Stadium against the Buffalo Bills.
Business Insider's Amanda Krause spoke to Chris Harrington, a Kansas City boutique owner, who said he was shocked after realizing the pop singer purchased five vintage sweatshirts from his website, totaling $1,200.
Harrington said at the time that Taylor's influence helped launch a boom in business.
Ultra Light Down Jacket "We've had hundreds of orders over the last 48 hours," he told BI. "Sometimes our online store lights up after a Chiefs game when we win, but this is 100 times more than that, and we lost the game. It was the Taylor effect."